You ask, we answer.


Who’s behind Simply Life?

Simply Life is a labour of love by my husband (Gilbert) and me (Yih Min). We started in this industry in 2004 distributing children’s products licensed from international brands like Disney, Mattel and Thomas & Friends. You can view those products on our Creative Moms website. As the licensing and distribution business grew, so did our dreams. Applying everything we had learned, and still working closely with our brand principals and international partners, we ventured to launch our own label Simply Life in 2012. Doing so has allowed us to bring our personal vision and experience with parenthood and what we think it means to live a passionate and abundant life to the market and impact positively the lives of children and parents everywhere. Starting with a modest collection of just ten water bottles, the brand has in a few years grown to cover a spectrum of products catering to all age groups and life cycles, from baby and toddler to kids and adults. Today, Simply Life has an ardent following who look forward to every product launch, from apparels to homeware.

Read our interview with The Hooting Post here!


Are your products safe?

Absolutely. All Simply Life homeware items are made with FDA-approved food-grade melamine and BPA-free plastics, while the water bottles are made with BPA-free Eastman Tritan™ copolyester, which is a top-quality, branded, BPA-free plastic. We use only materials that have passed stringent safety tests. Safety is your concern. It’s ours too.

What’s great about bamboo fabric?

Simply Life uses bamboo fabric in many of our products because it is perfect for our tropical, humid weather. It is naturally anti-fungal, hypoallergenic and antibacterial. It is also more breathable, thermoregulating, wicks water away from the body up to four times faster than cotton, and does not stick to the skin. Products made with bamboo are ultrasoft, luxuriously cool to the touch and very comfortable.

How do your bamboo products measure up to those in the market?

The percentage composition of bamboo in our baby and toddler products are far higher than those commonly available: 95% compared to the more conventional 70%. What you get from our baby and toddler bamboo lines are supreme comfort and superior hygiene…basically everything you love about bamboo and its benefits, supersized.

What does OEKO-TEX® Standard 100 certified mean?

The OEKO-TEX® label is the most comprehensive label used globally to certify that the textile used in baby and toddler garments is healthy and free from harmful substances. Most bamboo products are made of fabrics that are OEKO-TEX® Standard 100 certified. Ours too.


What are your delivery options?

Within Singapore, we deliver using local courier.
For overseas, we deliver using Register Air Parcel.

What are your delivery charges?

Our delivery charge (which includes shipping and handling) is S$10 per order. Free delivery if your purchase is above S$70.
For most overseas’ orders, our delivery charge is S$70 per order. Free delivery if your purchase is above SGD$300. Delivery to Asean countries may be cheaper.

How quickly can I receive my order?

Within Singapore: Typically within 3-5 working days
Upon processing your order the courier will pickup your package on the following working day, after which delivery take 1-3 working days to reach you.

For overseas: An estimate of 4 – 10 days
A tracking link and code will be included in your order confirmation email. Please beware that countries with strict customs may experience a delay that is regrettably out of our control.
Some orders may take slightly longer to reach you particularly during sale and peak seasons. We seek your understanding in this.
Our operational hours are from Monday to Friday 9.000am to 5.30pm, excluding Public Holidays.

Do you ship overseas?

Yes, we do ship overseas. Products packaged in a box will be flat-packed with the box packaging removed. Should the items be intended as a gift do let us know in the memo section to have the flat boxes included in your parcel.


What types of payment do you accept?

You can pay with Visa, MasterCard, American Express, Discover, PayPal and Amazon Payments. Regrettably, we do not accept personal checks, money orders, or Monopoly money.

When will my card be charged?

Charges will go through on the date your order is confirmed.

What if the item unavailable?

In the event that the item ordered is not available, you will be notified and you will be entitled to a full refund or you may exchange the item in question for another item of similar value.