Hear what our fans have to say.

Lin Qiuping, Singapore (currently based in Paris)

Great products and even better customer service! My baby urgently needed more of these comfortable pajamas due to skin problems and Simply Life went out of their way to get my order delivered very quickly! Our absolute favorite baby clothing brand!

Athena Lau, Hong Kong

Super good quality. Very soft and comfy. My baby and I love it so much. Highly recommended. Hope Simply Life can introduce more series to the Hong Kong market. Will continue to support, both here in SG and when we are back to HK.

Tatya, Indonesia

“A quality sleep and comfortable play time are not only beneficial for our son but also for the parents. Our son has an atopic skin, that quality sleep and comfortable play time can only be delivered by a good material and fine craftsmanship that we found in all of Simply Life product at an affordable cost. Thank you Simply Life, for making both parents and child able to sleep well and wakes up with a smile :)”

Angela T., Singapore

“When I first touched the material of Simply Life pyjamas, it was so soft and cooling.. it’s like.. love at first sight.. and therefore, went to purchase more dresses and legging from Simply Life.. Definitely will recommend to friends.”

Reina Ng, Singapore

“Every child deserves the best, especially so in hot and humid Singapore. Material that grazes their sensitive and young skin should be of the softest touch. I love Simply Life because it’s what my girls feel most comfortable in despite their eczema prone skin. They don’t wake in the middle of the night to scratch because of the cool bamboo material. I’ll love to have more mums try out the Simply Life range and experience first hand how comfortable bamboo material really is for their babies and for themselves. ♥ also- local brand. How not to love?”

Serene McMahon, Australia

“Towels are super soft and the clothings extremely breathable – suitable for Australia’s summer! – love this !

Amazon Review

“| 5.0 out of 5 stars | Kid approved! Love them as a parent! Wonderfully soft, thick but not bulky, vibrant colors and cute characters. Definitely going to buy again because my son is in love with their softness and chooses them everyday over the scratchier larger brands with popular characters.”

“| 5.0 out of 5 stars | Sooooooooo soft and soooooooo comfortable! They are really cute too. Would like that they look a little more boyish. My husband thought they looked a little too much like girl’s underwear, but i thought the look was just fine.”

C. Owen

“5.0 out of 5 stars. Very comfy and hold shape better than most kids underwear. Great underwear for athletics, breathes well and does not hold sweat.”

Elaine C, Singapore

“My girls love the soft comfy material especially so for the pyjamas. My baby also loves the pillow case due to its soft cooling material and always needs to have her pillow with her when she sleeps.”

Christine T., Singapore

“Both of my kids’ wardrobes are full of Simply Life clothes! I love the fabric so much I don’t even bother looking at other brands anymore.”

Grace, Singapore

I am a new mummy. To be very honest and sincere, Simply Life is the only baby cloths brand that every mummy should buy for their beloved baby. I bought many baby clothes that look nice but now that my baby is three months old, Simply Life is the only brand she wears every day and night.”